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Premiata Will Be - это одна из линий бренда Premiata, который появился в Италии в 1885 году стараниями Наццарено Мацца, но первые годы носил другое имя. Его своеобразной визитной карточкой стали кроссовки с оригинальной подошвой, декорированной штампами и печатями. Коллекции, созданные для девочек, отличаются неоновыми оттенками, моделями с золотым или серебряным покрытием. В качестве декора дизайнеры используют аппликации, пайетки и глиттер.
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